FROM THE INVENTION OF THE FIRST SOFT DRINK MORE THAN 200 YEARS AGO TO SOME OF THE INDUSTRY’S MOST BELOVED BEVERAGE BRANDS, DR PEPPER SNAPPLE GROUP (DPS) HAS A PROUD LEGACY OF INNOVATION, BOLD AND DISTINCT FLAVORS, AND ENTREPRENEURIAL SPIRIT.
On May 7, 2008, DPS became a stand-alone, publicly-traded company on the New York Stock Exchange as the result of a spin-off by Cadbury, plc which held the Cadbury Schweppes Americas Beverages business group of entities.
One of North America’s leading refreshment beverage companies, DPS markets more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters and other premium beverages. The company’s strategy, brands and people have made it a strong, sustainable and profitable business.
The company’s integrated business model enables the company to manage the entire value chain from innovation to the store shelf. (Dr. Pepper Snapple Group)
Driving down Interstate Hwy 10, Im driving the Root Beer Truckster toward Houston, Texas. My destination is Dallas, Texas. There I will arrive at the location of the “motherlode” of soda companies: Dr. Pepper Snapple Group.
Located in Plano, Texas, a suburb of Dallas, the Dr. Pepper Snapple Group, thanks to a soda law passed by Congress and signed by Jimmy Carter, controls a mass amount of soda and importantly, root beer.
IBC root beer, Stewart’s, Hires, it goes on and on, but their most important root beer is A&W. It is the most well known and popular root beer on Earth.
Heading North from Houston, Texas, on Hwy 45 to Dallas, Texas, we speed along toward one of the most popular cities in America.
Of course, hidden in their large soda empire is the most important modern root beer of all time: Hires.
Like the Disney Corps. which keeps getting bigger including the comic characters of Thor and Captain America and now Star Wars. The Dr. Peppers Snapple Group owns their own soda Dr. Peppers, which they say is the oldest soda in the 1880’s, while Hires was sold in a bag of ingredients in the 1870’s. Hires was bottled in the 1890’s. Hires is older, since Charles Hires created his company in 1876. Just sayin’. The number of root beers the D.P.S. Group owns keeps getting bigger.