Belfast Root Beer a San Francisco Mug Root Beer


Mug Root Beer is a brand name of root beer made by the New Century Beverage Company of San Francisco, California, a subsidiary of the Pepsi company.

It was originally produced by the Belfast Beverage Company in San Francisco, California, during the 1940s as Belfast Root Beer. An advertisement for Belfast Root Beer appears as early as 1947.[1] The product name was later changed to Mug Old Fashioned Root Beer.[2]

1955 ad for Belfast Old Fashioned Mug Root Beer
An advertisement for Belfast Old Fashioned Mug Root Beer appears as early as 1952. In the late 1960s, Sugar Free Mug (now Diet Mug Root Beer) was introduced.[3] Mug Cream Soda and Diet Mug Cream Soda were later introduced, but they are not as widely available. Mug was purchased by Pepsi in 1986.[3] Mug Root Beer is manufactured by independent bottlers under the authority of New Century Beverage Company.

via Mug Root Beer – Wikipedia, the free encyclopedia.


Driving up from Pacific Grover through Salinas, California on Hwy 101 you eventually arrive in San Francisco. Introduced in the 1940’s as Belfast Root Beer, it was bought out in 1986 by Pepsi. This would compete with A&W which was acquired by the Dr. Pepper/Snapple Company, and Barq’s, which originated from Mississippi, and has a contract with the Coke soda empire.


You can’t beat Mug as a basic smooth root beer. Its not gourmet, since
it uses corn syrup and doesnt have any fancy ingredients. It is really
good and they sell it at my favorite restaurant, the Hard Rock Cafe on Pier

Next we can drive over to Lodi, California to talk about the most popular
root beer in the world today, A&W.

Drink Up!

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