The Oakland A’s, a team widely known for thumbing its nose at conventions, will do it again beginning on Monday’s Opening Day. That’s when the only soft drink sold at the park officially dubbed “sponsor” by the team isn’t Pepsi or Coke, but a little-known alternative, Zevia, which has no artificial sweeteners and no calories.
“We’ve always been open to doing things differently,” says Jim Leahey, vice president of sales and marketing for the Oakland A’s. “It’s a positive alternative for fans.”
This after all, is the same team that once paid players to grow facial hair. It’s the only Major League Baseball team that wears green. It’s also the team in the hit film, Moneyball, which is about its unconventional approach to baseball.
The former official sponsor, Pepsi (and Diet Pepsi), sold in the Oakland Coliseum for years, will continue to be sold in considerable volume at the fountain. (USA Today)
Just a brief update, i’ve made some good strides in obtaining some new root beers to review now that school is out for the summer and i have more time to devote to this important task. I had to order some online, plan to do some light traveling to a couple states to pick some up personally, and even made a few “deals with the devil”, if you will. But the good news is that my supply will increase, which ultimately means that you, my gentile readers, will not have to wander through the root beer wasteland without some much needed guidance.
Anyway, Zevia comes from Seattle, WA and from the best i can gather, it started around 2009. Honestly, this root beer (if you can call it that) wasn’t really worth doing all that much research on. Feel free to do it on your own if you really care to. Today’s featured root beer was found at the local Whole Foods grocery store, which means it’s another one of our wonderful “natural” root beers. Which means it’s not good. Which means you shouldn’t bother with it. Not much reason to keep reading this review now, is there? My bet is that you will anyway.
I picked up a 6-pack of this soda, which is unfortunate because it ran me about $6. Not the cheapest stuff out there. There are several flavors of Zevia distinguished by the color of the can. The label on each is identical (except for the name of the flavor of course). There is a bit drop of something on the label with a couple little leaves dotting the “i” in Zevia. The wavy parallel lines on the background of the label remind me of Max Headroom, which is either totally awesome or completely lame based upon your childhood memories of the TV show. But other than that, i don’t really have much of an opinion about the label. It’s fine i suppose. Nothing to write home about though. (Cosmo Root Beer Review)
So the Oakland A’s tossed out Mug, as their offical root beer (a local San Francisco root beer) and they are going with a Seattle root beer as their official root beer.
And next week when the A’s have their root beer festival, July 22, they will be playing Seattle. How ironic.